Profound is an answer engine insights platform that measures how your brand appears across AI answer engines such as ChatGPT, Perplexity, Google AI Overviews, and Gemini. It tracks visibility, citations, sentiment, factual accuracy, AI crawler activity, and AI-driven referrals for the topics and prompts you monitor. Integrating Profound with Frontegg lets your application query visibility, citation, sentiment, accuracy, shopping, and bot analytics reports on behalf of your users through a single organization API key.
Prerequisites
Prerequisites
- A Profound account on a plan that includes API access (API keys are an Enterprise feature)
- Admin access to your Profound organization — only admins can create API keys
- The Profound API authenticates with the
X-API-Keyheader; the key is implicitly scoped to your organization
Go to https://app.tryprofound.com and sign in with your organization account. If you do not have an account yet, complete the onboarding flow first, or contact your Profound account team to enable API access on your plan.
Open Settings and select the API Keys section. This page lists any existing keys and lets you create new ones.
Click Create API key, give it a descriptive name such as Frontegg Integration, and confirm. Profound generates the key and scopes it to your current organization.
Profound displays the newly generated key once. Copy the value and store it in a safe location — you will not be able to view it again after closing the dialog.
Keep your credentials secure
Keep your credentials secure
The API key is shown only at creation time. Never share it or commit it to version control. Anyone with the key can read your organization's Profound data.
Once you have your API key from the steps above, enter it in the integration configuration page of the Frontegg portal:
- Open the Frontegg portal and navigate to [ENVIRONMENT] → Integrations → Profound.
- Paste the key into the API Key field.
- Click Save.
- Visibility reports — measure how often and how prominently your assets appear in AI answer engines, with share of voice and average position.
- Citations — see which pages and domains AI answer engines cite for your tracked categories.
- Sentiment — analyze how AI answer engines portray your brand and competitors.
- Accuracy and fact-checking — surface factual-accuracy scores, inaccurate claims, and the citations behind them.
- Query fan-outs — inspect the search queries AI models generate while answering your prompts.
- Referrals and bots — track visits referred from AI answer engines and AI crawler activity against your domain.
- Shopping insights — measure product and merchant visibility in AI shopping results.
- Prompt management — list, create, update, and change the status of the prompts you track.